Choosing Effective Domain Name
Domain name makes an Internet address of your web site that is why it has to be easy to remember and to type, it has to be representative and correspond with your web site. In other words it has to be effective.
To make it to be this way I've...
Get Started Now- Why the Time is Right for Internet Business
If you have long dreamed of getting your piece of the Internet business pie but have held off due to fear, lack of skills, shortage of money, or any other reason under the sun, now is the time to get going. There are four reasons why the time is...
Give Your Business a Cash Infusion
Whether you have your own business already, or are looking for a way to cash in on the profit potential of reaching millions of internet users – you can’t afford NOT to read this…….. Say goodbye to the Daily Grind! If you are like me, you...
Link Popularity Explained and How To Build Links
Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a...
Why El Cheapo Domains Will Cost You Money
You want your own online business? Good because it's one of the most fun things you can do with your spare time and can be very profitable.
Remember that just because it's an online business doesn't mean that you should treat it with any less...
Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart
Copyright 2005 Michael Port & Associates LLC
Would you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in… you’re still going to have to become known for one thing if you want to get your trunks wet! The most successful professionals master one domain (the little pond) and then they go on to tackle bigger things.
Some people fear niches because they think it will limit their success or potential. That could not be farther from the truth. If you want to create a thriving business you must develop a personal brand that highlights two things:
1. Your "WHO and DO WHAT" statement 2. Your "call to action"
This dual purpose message communicates your offerings on two distinct and essential levels. Your “WHO and DO WHAT” statement tells people who you help and what you help them do. Mine is “I help service professionals book themselves solid.” Your “call to action” connects you to the people you’re meant to reach. It’s the reason you do what you do – your purpose. I’m the “guy to call when you’re tired of thinking small.”
So first off, tell potential
clients who else you’ve helped in similar situations and how you did it. Remember you aren’t the only one who can help them. Your competition may have a similar (or even the same) “WHO and DO WHAT” statement. Clients decide to hire you once they understand your “WHO and DO WHAT” statement and emotionally connect with your “call to action.”
WRITTEN EXERCISE:
What is your "WHO and DO WHAT" statement? ________________________________________________
What is your "call to action"? ________________________________________________
Find your niche and create a personal branding message that tells everyone what you can do to help them ("WHO and DO WHAT") and what it’s like to be around you (“call to action”). Then go bravely forward… splish, splash and boldly express what you are known for!
Stayed tuned for Key #5
About the Author
Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you’re tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.