“7 Incredibly Simple Ways To Profit Wildly From Public Domain Material”
Copyright 2005 Ewen Chia If you’re in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and products to your market. Now, besides creating these yourself, one of the quickest...
How Do They Find You?
The movie, "Field of Dreams", starring Kevin Costner and James Earl Jones, made this line famous: "If you build it, they will come." That idea worked great in the movie but it is a whole different ballpark when it comes to a web site or an email...
How to Choose a Good Domain Name?
In the E-World your domain name is your first assessment of what your site is about. It's not just your site name but it is the first criterion of your success on the Internet and when it comes to a point of success you must hold it tight....
Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into...
Smoke and Mirrors
With the increasing number of new people joining the Internet every day, the scamsters have an ongoing supply of new potential suckers. At first blush, the Internet Newbies are overwhelmed by the technology, and don't do a whole lot. Many are...
Don't Forget B.O.B.!
So you've got everything in place, busily working away for you. You've got your banners out, you've exchanged links, you've optimized your site for the search engines, you've got ad and P.P.C. campaigns bringing site visitors, your sales copy is converting them to customers or getting them on your list. But did you forget B.O.B.?
B.O.B. - the Best Of Both worlds. Man does not live on the Internet alone, you know. Those same people that become your customers actually live and breathe in the outside world. Let B.O.B. help you integrate the outside world to the Web world, and increase your bottom line.
There are many ways to bring in additional streams of income using B.O.B.
One of the best ways, of course, is by referrals. Just as you use testimonials on your site, also get your customers to refer you to others on the outside. REMIND them (frequently) to tell their family, friends, and business buddies about your site. Getting a short and memorable Domain Name definitely helps in this regard.
Providing a special incentive, such as a discount or gift to both your customer and her referral makes both of them feel that you are giving them a special deal. People like to feel special, and they like special deals that others can't get. This adds to customer satisfaction, which will, in turn, get you more referrals.
Thus, one more stream of happy buyers!
Another technique is using business cards as ads to increase your online sales.
A properly designed business card for this purpose would be geared toward getting the card-holder to visit your site. Don't just put your name and website on the card! Give them a reason to go there. Give them an incentive, or make them curious enough to want to check it out. Also, don't try to sell your product on your card - just create enough interest to get them to your site, where your sales copy will either get the sale, or get them on your golden list!
Whatever you do, don't mislead the prospect just to get them to your site! That will only serve to use up your bandwidth, and irritate what could have been your newest customer.
Be sure to give your card out everywhere you go - the gas station, the grocery store, the restaurant, the mall, the symphony, the museum - everywhere.
Leave a trail of cards behind you - one more easy technique to add to your bottom line!
There are many more ways to increase your online sales by coordinating the outside world with your Internet marketing techniques. Be creative in your integration, and you will find your site getting more and more visitors.
So don't forget to use B.O.B. (Best Of Both worlds) in every marketing campaign to build your business to the max!
About the Author
Kathryn Thomas, born, raised, and living in Texas, believes in doing things in a BIG way. Be sure to visit http://www.HeresTheMoney.com to see how you can claim your $100,000+/mo. income plan. Yes, thats per MONTH!