An Easy Way To Write Articles To Promote Your Biz
If you're not a born writer, a simple way to begin writing articles to promote your business is to write list articles. Your list articles could be a top ten list or top seven list that deals with a specific subject. You could also write up a...
Customer Service - The Key to Increased Customer Lifetime Value
Last month we discussed building credibility and trust at your website, so that visitors feel comfortable buying from you. That is half of the battle. The more important part is increasing the lifetime value of each customer, that is, getting your...
Domain Name Dilemma: Do Dashes or Underscores Goose Google Rankings More?
The debate rages. Some swear dashes in domain names send rankings soaring. Some have an ongoing love affair with underscores. Others are sure there is no difference. While I agree you do get a bit of a bounce in Google if you do...
Search Engine Cloaking
Cloaking As soon as you mention the idea of page cloaking you can be sure that someone somewhere is going to jump to the conclusion that you intend to cheat the search engines. There is no denying the fact that search engine spammers have used...
Ten Reasons Why People Don't Buy From You
Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies...which will have a GREAT effect on everything you sell.
1. You don't make people feel safe when they order. Remind people...
Why It's a BAD Idea To Promote Hot Selling Products on eBay
Copyright 2005 Alexis Dawes
Do a quick search on Google, Yahoo, or your favorite auction resource site, and you'll quickly discover there are several software programs targeted to vendors who want to promote hot selling products on eBay.
The infatuation with hot selling products exists because sellers believe if you target items that have a robust sales pattern, you'll have a better chance at profiting on eBay. This is both true and false.
Yes... hot selling products can improve your bottom line. But unfortunately by the time the average eBay seller (a) realizes what the hot selling products are, (b) purchases stock to sell on eBay, and (c) actually puts the items up for sale, the demand is already being met by other eBay sellers who probably started the hot selling product trend some time ago.
Not only that, with thousands of people also having access to the same hot selling product lists, you'll have to contend with other eBay vendors who have the exact same ideas that you do. So you'll be up against the original sellers who are currently feeding the demand, AND doing the tango with newer sellers who have jumped on the same hot selling product bandwagon that you did.
Okay maybe this won't happen to you.
But suppose it does.
What if competition becomes so great that prices start dipping below the wholesale cost that you paid for the item? (It happens all the time on eBay.) And what if you lose $100, $200, or even $1,000 on inventory that you thought would be flying off the shelf? Suddenly that hot selling item is looking rather cold sitting in your garage collecting dust.
So if not hot selling products on eBay, then what?
Do what the majority of PowerSellers do.
Sell what you want, instead of what's hot. Repeat after me, "Every day ordinary items sell extremely well on eBay... Every day ordinary items sell extremely well on eBay... Every day ordinary items sell extremely well on eBay." Allow this to become your mantra, because it is very much true.
I know this from first-hand experience as I analyze top sellers instead of hot products. And my research has continuously shown me that mediocre products don't necessarily translate into mediocre sales.
For instance, there's a seller right now who clears about $1,000-$2,000 a week selling magnets. And that's AFTER eBay and PayPal fee's. Another seller promotes homemade CD's to a specific audience and clears $900-$2,000 a week. A few sellers make $500-$700+ a week - after expenses - promoting public domain information. And the cool thing about public domain information is that anybody can sell it because it's free. So that's pure profit by selling something they never paid for. Talk about the ultimate arbitrage opportunity!
The ultimate key in succeeding no matter what product you end up selling, is to build a successful strategy. To figure out 'how' to profitably market what you have, instead of chasing after the next great thing. Because once you have the strategy part down, you can sell anything on eBay and make it a hot seller to your bank account.
Alexis Dawes is a student of eBay sales strategies, instead of hot selling products. She's the developer behind Auction Seller Analyzer, a Windows-based application that inspects eBay sellers auctions to determine the winning strategies they're using. You can get more information about Auction Seller Analyzer at (http://www.AuctionSellerAnalyzer.com).